“For Love of Cinema”

“For Love of Cinema”

Photo credit: Getty Images for IWC

“We are thrilled to support the young and upcoming Beijing International Film Festival for the second time in a row,” said Goris Verburg, Director Marketing & Communication of IWC Schaffhausen who welcomed a wide range of celebrities to the exclusive “For the Love of Cinema” gala event, held on the grounds of the historic Imperial Ancestral Temple in Beijing.

IWC "For the Love Of Cinema" Press Conference, Dinner And Filmmaker Award

 IWC Director of Marketing and Communications Goris Verburg and Actress Zhou Xun

The internationally acclaimed singer Zhou Xun (“Balzac and the Little Chinese Seamstress” – “Cloud Atlas”) walked the red carpet for the first time in her role as IWC Friend of the Brand.

“We are delighted to be contributing to the internationalization, professionalism and global cultural exchange of film-making under the main theme of the festival Share the Screen, Shape the Future,”  added Verburg.

IWC "For the Love Of Cinema" Press Conference, Dinner And Filmmaker Award

Chinese film director Feng Xiaogang (R) is presented with the IWC Filmmaker Award by Chairman and CEO of MPA Chris Dodd

We couldn’t tell by the photo if Washington’s own Chris Dodd is wearing his timepiece.  ……  probably on the left hand, but we’ll look for it over the WHCA weekend, along with Washington regular Kevin Spacy.

“IWC Schaffhausen is renowned not only for its luxury watches, but also for its long-standing passion for cinema and partnerships with numerous other international film festivals, including the Dubai International Film Festival, Tribeca Film Festival, BFI London Film Festival and Zurich Film Festival. The Swiss watch manufacturer maintains well-established relationships with Hollywood stars such as Kevin Spacey, Cate Blanchett, Ewan McGregor and Marc Forster, as well as Chinese actors like Francis Ng, Julian Cheung and Anita Yuen. The company has also already been involved with numerous unique film, theatre and photography projects with many of these Friends of the Brand.” Production notes.

IWC "For the Love Of Cinema" Press Conference, Dinner And Filmmaker Award

To celebrate the brand’s rich history and achievement in film, highlighting the excellence of craftsmanship that IWC watchmaking and the film industry both embody, the gala event continued with the spectacular drum performance from Beijing’s Red Poppy Ladies Percussion. The first female percussion group in China impressed the audience with aesthetics, power and a technically perfect performance. In 2008, this group caused a sensation at the closing ceremony of the Summer Olympic Games in Beijing.

The glittering evening came to an end with a private concert featuring the acclaimed Taiwanese singer-songwriter Chyi Chin, who captivated the audience with his soothing voice. The pioneer of Chinese pop, who has won numerous awards, brought his talent to the IWC gala event and enthralled the appreciative guests with a few popular songs.

 

Share