Photo credit: Courtesy of the Newseum
“Hey @Pharrell, can we have our hat back?” #GRAMMYS We’re guessing Pharrell Williams got the message that fast food chain Arby’s tweeted during the GRAMMY Awards. The hat in question was designer Vivienne Westwood’s creation, an Arby’s logo look-a-like hat the nominated musician wore on the red carpet.
Pharrell Williams – Photo credit: courtesy of newswatch.nationalgeographic.com
Arby’s, best known for their meat stacks of classic roast beef received a response from Williams: “Thank you to whoever bought my Grammy hat on @eBay for $44,100. Your donation benefits From One Hand To AnOTHER. (Free shipping included)” “@Pharrell You’re welcome. We’re HAPPY to support a great cause & get our hat back. Good luck at the #Oscars tonight!” “Y’all tryna start a roast beef?, added Pharrell. “
“The post-Grammy’s Twitter exchange between Arby’s and Pharrell about his hat has unexpectedly led to some extremely exciting things for the Arby’s Brand this year and this exhibit with the Newseum is at the top of that list! The Twitter exchange and now the exhibit perfectly showcase the story-telling power of social media.” Chris Fuller, Vice President of Brand and Corporate Communications at Arby’s Restaurant Group, Inc.
Arby’s Director of Digital & Social Media Josh Martin, Arby’s CEO Paul Brown and Newseum CEO Jim Duff Unveil Pharrell’s Hat
“The stories visitors experience in the Newseum illustrate historic and contemporary moments as seen through the eyes of the media. Pharrell’s hat is a great addition to the Newseum and will serve as a great example of the impact of social media today.” – Scott Williams, Senior Vice President of Marketing at the Newseum
Arby’s Director of Digital & Social Media Josh Martin, Arby’s CEO Paul Brown and Newseum CEO Jim Duff Unveil the Hat
Pre-planned or serendipity? #WINNERS
