Photos courtesy of Bacardi/Martini
Bacardi’s raising awareness of the Martini brand with “Luck is an Attitude” was an advertising campaign, developed by French agency Fred & Farid, that began with a “Kisser Casting” talent quest launched on Facebook across sixteen European countries.
We brought you an earlier version. Here is an update:
The successful candidate, chosen by a high profile panel led by supermodel David Gandy, would be required to kiss ten women in the new worldwide television commercial.
Winner was Italian actor Yuri Buzzi, (no surprises there) chosen from more than 4,000 applicants. The commercial, shown in split screens, shows the parallel paths of Yuri as he responds to the same opportunities in different ways. The TV campaign is connected with a print advertising campaign shot by photographer Phil Poynter.
We love the “Oh Johnny, Oh Johnny Oh” ad:
