It’s DuJour, not Bonjour!

It’s DuJour, not Bonjour!

In between checking The Weather Channel for the latest news on hurricane Isaac barreling toward Tampa and the RNC’s convention and news that Jersey Shore’s Snooki gave birth to a baby boy, a loud thump was heard at the doorsteps of Hollywood on the Potomac.

It was a bit of heavy lifting to retrieve the Premiere Issue of Jason Binn’s latest reincarnation: DuJour.  It weighed 2.5 pounds, sans sheath.  How do we know that?  We weighed it on our trusty kilogram scale.

As you can see from the label, it was clearly addressed to us.  We didn’t steal it from the doorsteps of our more wealthy neighbors nor did we have to go to the nearest luxury spa to snatch a copy.  This, of course, is in spite of the fact that we do not meet all of the requirements to receive the luxury publication.  Criteria includes:  “average net worth of $5 M.”;  “liquid assets over $1 M.”   You get the picture – which is, of course, why we will be looking for advertisers in the near future. 

We actually think we got the door thump because we made the trek to the Hamptons this summer where Binn launched the preview at The Bridgehampton Surf & Tennis Club with his team Alan Katz, Cynthia Lewis, Gayle Sobel, Keith Pollock, and Nicole Vecchiarelli along with partners: Lisa and Jimmy Cohen and Kevin Ryan. 

Photo credit: Chantal Botana

We were happy to see Christy Turlington on the cover, photographed by Bruce Weber.   

She and her husband Ed Burns are among the most normal people in La La Land, maybe because they live in NYC.

“Of all the natural poses that Turlington Burns strikes – humanitarian, documentarian, student, yogi – it’s obvious that her favorites are mother and wife.  When she speaks of Burns, she refers to him as “Eddie” and smiles shyly, as though still in the first flush of love.  That took some doing, Burns has said. “She was absolutely not interested in dating me when we first met, so I definitely had t0 be very persuasive.  I think I finally wore her down.”  Liz Gorbani for DuJour

DuJour will be published quarterly in addition to the monthly digital publication and weekly e-mailed newsletter.  The multi-platform luxury lifestyle magazine is sponsored by Gilt Groupe and Hudson News.  Yes, that Gilt where you spend all of your money online, which we do, Jaguar not included.

We are looking forward to the next thump at the door.  Bonjour DuJour.

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