Photo credit: Courtesy of the BrianStelter.com
New York Times media reporter Brian Stelter reveals the dish and dirt behind the polite smiles and perky demeanors of morning TV with TOP OF THE MORNING.
“The stakes are so high because there’s a billion dollars in ad revenue split up between ABC, NBC and CBS in the morning,” said Stelter in a SKYPE interview with Hollywood on the Potomac,” and I think that is why it is so viscious.
That’s why the booking game wars are taken so seriously; that’s why the talent transitions are taken so seriously. It’s because every viewer matters in a financial way.”
“On the Couch”
“Brian Stelter is a media reporter for The New York Times. He covers television and digital media for the Business and Arts sections of the newspaper, and is a lead contributor to the Media Decoder blog. In June 2012 he broke the news that Ann Curry was in negotiations with NBC to leave the “Today” show, setting in motion many of the events recounted in Top of the Morning.” BrianStelter.com
One on one SKYPE interview: