Photo credit: Courtesy of Chime For Change-Getty Images
Beyonce’s got a whole new thing goin’ on. It’s called Chime for Change, a new phone app featuring her voice and available free at the App Store “I am honored to be a part of the continuing work of CHIME FOR CHANGE on behalf of women and girls around the world, and especially at this time to mark International Women’s Day,” she said from the launch event in Paris. As co-founder, she created a signature bell sound for the new app, lending her vocals from “Pretty Hurts.” By sharing her voice, she is calling on others around the world to #CHIMEIN.
Laura Bates
CHIME FOR CHANGE calls on the global community to lend their voices and #CHIMEIN in support of the girls and women who inspire them.
Salma Hayek Pinault, co-founder of CHIME FOR CHANGE said: “Today marks a significant moment for CHIME FOR CHANGE as we continue to drive awareness of girls’ and women’s empowerment among millions of households across the world through a collaborative partnership with Kellogg’s Special K. CHIME is giving girls and women everywhere a platform to unite, and through strategic collaborations, their voices are getting louder and our fight against inequality and injustice even stronger.”
Peter Soer, Frida Giannini and Mariane Pearl
Peter Soer, VP Marketing at Kellogg Europe and a new member of the CHIME FOR CHANGE Advisory Board said: “We are thrilled to join so many other voices helping girls and women to shine and be the best they can be, which is what Kellogg’s Special K is all about. Large brands like ours can use our scale and reach to help make a positive impact on the world by driving awareness, inspiring action and ultimately helping to make change happen.”
Francois-Henri Pinault
Gucci Creative Director and CHIME FOR CHANGE co-founder Frida Giannini commented: “Since launching CHIME FOR CHANGE last year, we have raised significant funds and awareness for girls and women around the world, but our work has only just begun. We believe in the power of technology and partnerships to drive change, as we are all stronger together. With the launch of this app, we are calling on our community to lend their voices – together, we can call for change in the loudest voice possible.”
Frida Giannini
“Since its launch at the TED2013 conference in February 2013, CHIME FOR CHANGE has focused on the power of technology to create change, including through its strategic partnership with crowd-funding platform, Catapult, which serves as the campaign’s donation platform. Other strategic partnerships and an emphasis on social media activation have helped spread the message of girls’ and women’s empowerment to a global audience. To date, the campaign has raised more than $4.75 million, helping to fund more than 280 projects in 81 countries across 87 non-profit campaigns.” (Production Notes)
