by senior contributor Brendan Kownacki
Photo credit: Courtesy of PALA+
Who knew that video games could lead to a more active lifestyle and weren’t just for couch potatoes anymore?
This was the theme on Monday night when Secretary of Health and Human Services Kathleen Sebelius, President’s Council Co-Chairs Drew Brees and Dominique Dawes joined together to launch the Active Play PALA+ Challenge.
Kathleen Sebelius
PALA+ –which stands for Presidential Active Lifestyle Award — is a challenge that highlights active video games as one way to help Americans lead more active lives which all culminated at a special unveiling at the Walker-Jones Education Campus in Washington.
“The President’s Council and ESA recognize the need to embrace technology in the fight against childhood obesity,” said Drew Brees, PCFSN co-chair and NFL Quarterback. “Through the Active Play PALA+ Challenge, we are motivating kids and families to adopt a healthy lifestyle by using active video games to achieve PALA+.”
The challenge together highlights how technology can bridge the gap between the growing popularity of virtual worlds and the real world around us. Gamers can earn PALA+ by logging their active video gaming activity online. The program also encourages adding nutrional goals and components into the process for participants.
Learn more about PALA+ and the Active Play PALA+ Challenge at: https://www.presidentschallenge.org/ActivePlayPALAChallenge
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