She’s the First!

She’s the First!

Photo credit: Paul Morigi/Getty Images
by guest contributor Alexa Lewis

“Washington DC is truly an epicenter for the extraordinary, accomplished, unordinary women who we dress and who we’re celebrating in our campaign,” said Lafayette 148 CEO and Co-Founder Deirdre Quinn at the Grand Opening at Tysons Galleria, Washington’s first area store co-hosted with Anita McBride, Executive in Residence at American University and former Chief of Staff of Laura W. Bush; April Ryan, Renowned journalist and White House Correspondent; Hilary Rosen, CNN Analyst and TimesUp Legal Defense Fund co-founder; and Tammy Haddad, Founder & CEO of Haddad Media  “I can’t imagine a better way to inaugurate our new DC home than by honoring women who inspire us for an amazing cause—She’s the First.”

Hilary Rosen, Anita McBride, April Ryan, Deirdre Quinn and Tammy Haddad

Themed around #UnordinaryWomen, the event honored its four hosts as #UnordinaryWomen in their own right. Opening remarks by Deirdre Quinn introduced the campaign celebrating fearless, trailblazing women who inspire and each host shared about the women who’ve inspired them.

Guests shopped the Spring and Summer 2019 Collections, inspired by Creative Director Emily Smith’s travels to Venice, Italy, in support of She’s the First. Tida Jarjou spoke on behalf of the organization, “We’re thrilled to be part of this evening, as well as the extraordinary partnership we’ve formed with Lafayette 148 through the #UnordinaryWomen campaign. As a company led by women for women with a commitment to educational causes, their values so authentically align with our mission. The money we raise and the awareness we spread will help support many young girls to receive the education they deserve.”  The event was also attended by several top fashion influencers including; Sara Azani of Style MBA, Natalie Pinto of The Fashionably Broke, Saumya Shiohare of Myriad Musings, Madison Messer of Sweet Tea with Madi and Elisabeth Pendergrass of District of Chic.

Tida Jarjou, Representative of She’s The First

The brand’s modern, minimalist aesthetic is reflected throughout the new space, balancing clean lines with a soft palette and custom white oak furnishings. The boutique represents the next generation of store design for Lafayette 148. The brand plans a robust schedule of events and personal appearances at Tysons Galleria in the year ahead.

Other notable attendees included VP of Marketing and Communications Donna Faircloth; Former Second Lady of the United States Mary Elizabeth “Tipper” Gore, Founder of DC Volunteers Lawyers Project Kathleen Biden,  Honorary Chair of the Barbara Bush Foundation for Family Literacy Doro Bush Koch, President and CEO of Emily’s List Stephanie Schriock, Anchor and Senior Political Correspondent on CNN Brianna Keilar and White House Correspondent Kaitlan Collins.

Tipper Gore, former Second Lady of the United State, Ambassador Capricia Marshall & Hilary Rosen

148’s #UnordinaryWomen campaign honors inspiring, trailblazing women and echoes its charitable cause by donating ten percent of sales from the event to She’s the First, a non-profit which helps support girls’ education around the world.  She’s the First fights gender inequality through education by providing girls who will be first-generation high school students with the funds needed to reach graduation, trained mentor ship and a global leadership curriculum to prepare them to be the future leaders of tomorrow.                                                                                         

Tipper Gore, former Second Lady of the United States, Ambassador Capricia Marshall and Hilary Rosen