Drink responsibly.

Drink responsibly.

Photo credit:  Clive Brunskill/Getty Images for Bacardi Limited

Hey all you party goers, BACARDI LIMITED wants you to drink responsibly.  Because, we guess, they do.  How do we know that?  Because they told us so. Here is an edited version of their release:
 
Tennis Grand Slam Champion and World number-one ranked Victoria Azarenka (shown above) swapped her tennis racquet for a cocktail shaker ahead of the US Open. Victoria joined in an exclusive “Mix with Victoria” event at the Above Allen Bar in Manhattan’s Lower East Side.

 
The event was part of the Bacardi Limited award-winning “Champions Drink Responsibly” social responsibility initiative and pitched five of New York’s hottest bartenders against each other to create a new signature mocktail (non-alcoholic cocktail) for the Champions campaign.
 
Australian Open Champion Victoria Azarenka stepped in for the Bacardi Limited Global Social Responsibility Ambassador Rafa Nadal who was unable to attend the New York event due to injury. 
 
“I had a fun evening, learning how to make some delicious mocktails from the best in the business here in New York” said Victoria Azarenka. “The Rafa Berry Smash, the original signature mocktail, is a hard act to follow, but I am really pleased with The Champions Mix. I want everyone to enjoy their nights out and try some mocktails as a delicious alternative to soft drinks or water.”

 
The participating bar tenders were motivated to create new mocktails as many outlets in the city now list them on bar drinks menus as they become more popular.  Azarenka and the guests at the event recreated the “Time Out” hand gesture featured by Rafa Nadal from the Champions advertising campaign to reinforce the message of pacing yourself when it comes to drinking during a night out.
 
The “Champions Drink Responsibly” campaign was first introduced by family-owned Bacardi Limited in April 2008 featuring seven-time Formula 1™ World Champion Michael Schumacher with the message “Drinking and Driving Don’t Mix.” The campaign is rooted in the strong heritage and commitment of Bacardi Limited to promote responsible drinking. 

The Company launched its first social responsibility advertising campaign in Mexico in the 1930s when it pioneered the idea of responsible drinking with the slogan of “Bacardi wishes to sell, but it does not want the money you should use to buy bread.”

 
Since then, the Company created widely respected social responsibility initiatives in the 1970s with its two-decade running, award-winning “Bacardi mixes with everything. Except driving.” advertisement.  Also raising the bar in social responsibility messaging and engagement was the Company’s success with the “Driver’s Corner” experience in Germany and Austria, and the “Whatever Your Reason” television campaign in the U.S. which personalized the responsibility message to teach adult consumers about the different reasons for drinking responsibly.
 
“I can’t believe Victoria has picked my mocktail.  It was a pleasure to meet her.  She was so friendly and down to earth and a great ambassador for such a serious topic of responsible drinking,” said Pamela Wiznitzer the winner from L’oubil Bar.  “To think that my creation will be used by Bacardi Limited and promoted around the world is a real honor for me.  I can’t wait to serve it up to my regulars at my bar.”

 
“’Mix with Victoria’ has been a very successful event for Bacardi Limited in New York.  Victoria has been a true Champion and I can’t thank her enough for helping us with our event in Rafa’s absence.  We have a great mocktail to promote around the world alongside our other drinks,” said Chris Searle, global CSR director, Bacardi Limited.  “Champions Drink Responsibly is all about promoting responsible drinking behavior and enjoying mocktails during your night is just one example of that.”

We’re not sure they are serving mocktails at the conventions, but if they are, enjoy and drink responsibly!

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