Photo credit: David M. Benett – ImageNet
London’s cool crowd congregated at the ultimate birthday party to celebrate the 180th anniversary of edgy make-up brand Rimmel.
Kate Moss
The event was a reflection of Rimmel’s cutting-edge style – past, present and future. The fashion elite partied with Rimmel ambassadors Kate Moss and Georgia May Jagger, who arrived in authentic London style in Rimmel-branded black cabs.
Georgia May Jagger
“Rimmel is one of the world’s oldest beauty brands having been the fashion-forward inventor of the hip London look since 1834. Aptly, the party was hosted at the London Film Museum in Covent Garden, just a few metres away from the Strand where the first Rimmel headquarters was located back in 1860.
Rita Ora
To the delight of the audience, the eighteenth model was none other than singer-songwriter Rita Ora, who epitomises today’s cool London look. Showcasing the look of today, Rita went on to thrill party-goers by performing her hit singles ‘Shine ya light’, ‘Hey Ya’ & ‘RIP’ followed by DJ Fat Tony – a close friend of Kate Moss – on the decks to keep the party pumping. There was no doubt that the Rimmel event was the envy of London town.
Guests were treated to a celebration of Rimmel’s 180 year history and 180 years of ‘London cool’ through fashion, make-up, video and music. Rimmel’s trend-setting heritage was brilliantly brought to life through a stunning fashion show involving 18 models representing 18 iconic looks from 1834 to 2014, including Brit beauty Georgia May Jagger who showcased the glam ‘70s Studio 54 style.
To perfectly capture the eye-catching essence of each era, all of the make-up looks were created by Rimmel’s international make-up artist, Kirstin Piggott. Once the final model took her place on stage, the line-up formed a chronological living timeline of Rimmel’s and London’s rich history of beauty and fashion.” Production Notes
