Photo credit: Sven Hoffmann
MARTINI® ROYALE casting finalists touch down in Milan for the finale to reveal the next female MARTINI® STAR.
It’s all about attitude.
Named after the MARTINI® Royale cocktail, the MARTINI® Royale Casting is a global search to find the woman who best demonstrates the philosophy of MARTINI® “LUCK IS AN ATTITUDE.”
MARTINI® is the leading name in the Italian winemaking and a purveyor of the highest quality aromatised and sparkling wines. The reveal of the next female MARTINI® will take place at Terrazza MARTINI® in Milan – a key scene for Italian society which has attracted leading figures from the world of cinema, fashion, politics and culture.
“Each and every one of the finalists have demonstrated their unique qualities throughout the competition. The winner has an exciting yet demanding year ahead and will really need to exemplify the brands philosophy of LUCK IS AN ATTITUDE,” comments international judge Christian Louboutin, the luxury French shoe designer.
Sarah Curran, Founder of my-wardrobe.com adds “It was an honour to be asked as a judge by MARTINI® and I have enjoyed every moment. I spent quality time with all the finalists in Ibiza and really got to know them each individually so this decision has been incredibly hard for me personally. All of the finalists are strong, inspiring woman and should feel proud at coming this far in the MARTINI® Royale Casting. It’s such an achievement.”
From more than 3,500 applications across 23 countries, 28 semi-finalists were selected in August to compete in a series of challenges on the beaches and hot spots of Ibiza.
MARTINI® Global Brand Director Arnaud Meysselle says, “The MARTINI® Royale Casting has proved to be such an exciting way to engage further with the new generation of MARTINI® lovers. We are really excited to find the next female star of MARTINI® and we have the most incredible year ahead for her as we gear up for our 150th Anniversary in 2013.”
The global star of the MARTINI® Royale Casting will be announced on October 16.
