Photo credit: courtesy of the author
Peter Shankman is not a comedian, but he could be. The in your face best-selling author, entrepreneur, speaker, marketing and PR expert works with the largest companies in the world to create “Zombie Loyalists” – the name of his new book due out on January 27th.
Zombie Loyalists, according to Shankman, “are fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same.”
Peter Shankman Photo courtesy of CNN
Hollywood on the Potomac chatted with Shankman. The examples of customer service he gave us were funny, but so true. He told us how to make a fuss so that repeat offenders don’t get away with it citing the airlines. “You’re just pretty miserable, that’s pretty standard for today in the world of air travel.” So next time you fly and don’t want to end up in seat 64F, take action!
A conversation with Peter Shankman:
Slider photo courtesy of Daily Mail.co.uk
